I am Chhavinder Panchal,
Most of what I do is is hugely influenced by the concept of
being a bridge between two worlds
It could be
– People to Brand
– Founders to Organization
– 0 to 1
– or My Present to My Aspirations
Currently,
at Nutrabay, bridging the sentiment of people to brand.
This little logo above is designed by me
Recently Made –
Other works –
About
I am a Strategic Brand Designer.
With a background in end-to-end brand ownership, I specialize in identifying market gaps, aligning stakeholders, and ensuring design serves the bottom line.
Before touching visuals, I interrogate the business model: how is value created, what does it cost to acquire a customer, and is repeat behaviour realistic? My hierarchy is simple: Business Model > Strategy > Design.
I work best with teams that welcome uncomfortable questions and value measurable outcomes over aesthetic babble. My goal is to build work that stands on its own in the market, not inside a portfolio.
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