Monogram, packaging system and digital identity, 2025–26

The new identity debuted in December 2025 on Gold Hydrolyzed Pea Protein. In January 2026 the monogram went live across the app, website, social and search results, and over the following months the packaging system rolled out across almost the entire Nutrabay range.

What happened next
9×
The first product launched in the new identity outsold Nutrabay’s closest comparable launch in the old packaging by about nine to one over its first ten months. Even counting only shoppers who arrived without an ad, it sold five times as much.

+49%
Growth in searches for “Nutrabay” on Amazon after the rebrand, against 16% growth for the category as a whole.

From 10% below average to 16% above
How often shoppers click Nutrabay when it appears in generic Amazon searches, compared with every other product shown alongside it.

16% → 20%
Nutrabay’s share of Google searches among six leading Indian supplement brands, with the highest point in the months the new identity launched.

How I measured it
I didn’t want to credit design with everything that happened after launch, so I compared like with like: each product before and after its switch, against other brands in the same category, and Nutrabay against its competitors on Amazon and Google, where no brand gets special placement. Design worked alongside product, pricing and marketing. It wasn’t the only reason for these results, but the brand is now easier to find and quicker to be chosen, and people look for it by name.